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Heartland Pride Festival and Parade

Omaha's LGBTQ+ Pride weekend, with a downtown parade, a daytime festival with 200-plus vendors and an evening show.

A weekend in mid-July · Holland Performing Arts Center and Tenaska Center, downtown

Heartland Pride is Omaha's annual Pride celebration, held downtown over a weekend in July. The 2026 edition ran under the theme Pride is a Protest and moved its daytime festival indoors and around the Holland Performing Arts Center and the Tenaska Center, with an evening show at Steelhouse Omaha.

Saturday morning starts with the parade through downtown, which in 2026 began near 16th and Capitol and finished near 12th and Mike Fahey Street. The Downtown Omaha business group expected about 5,000 spectators and 500 participants.

The afternoon festival brings together more than 200 vendors, makers and community groups, followed by an evening of performances. Bars in the Old Market and downtown host parties all weekend.

Highlights

  • Saturday morning parade through downtown
  • 200-plus vendors and community groups
  • Evening headline show
  • Theme changes each year
  • Parade is free to watch

Tips for going

  • Parking near the parade route fills quickly; use Park Omaha or Metro transit.
  • Choose rideshare pickup points outside the closure area.
  • Buy festival passes online in advance; VIP is limited.
  • Downtown hotels fill on Pride weekend; book ahead.

Eat & drink nearby

Also in July

Dec52026

CommunityNext: Dec 5–6, 2026

Omaha Farmers Markets (Old Market and Aksarben Village)

Omaha's weekend farmers markets: Saturday mornings on the Old Market's brick streets and Sunday mornings at Aksarben Village, May through October.

Old Market (11th and Jackson Streets) and Aksarben Village (67th Street and Mercy Road) · Downtown & RiverFront

Nearest CityLine stays: Blue Oasis: Modern 1-Bed Retreat Apt 1 (1.6 mi), Midtown Home w/ Historic Charm (1.8 mi) · See all rentals by distance

Dates and details come from the organizer and can change, so confirm on the official website before you plan your trip. Venue photos come from Google. Back to all annual events